Longevity Science Meets Café Culture.
6900 <Soon Soon Street>, Lugano
There was an alternative to the hassle of longevity protocols, the dullness of home supplement routines, or the monotony of daily health habits?
Meet Chōka—the first café concept born to make healthy longevity something you actually crave and effortlessly weave into your life.
We bridge café culture and Bryan Johnson’s cult, creating a fresh path to personalized health + making “Don’t Die” habits more appealing and accessible.
What If
From Cult, to Culture.
Chōka is a café chain focused on longevity, where you can savor indulgent, supplement-packed drinks crafted by expert baristas, and vibe with other health enthusiasts.
We customize each drink to help with your everyday goal—like stress, gym recovery, histamine tolerance or blood sugar—and integrate health checkups to make sure it's just right for you.
Plus, we reward you based on your health progress.
Study Chōka
Step Inside Chōka
Feel the Vibe at Our Longevity Cafés
At our cafés, proactive health rituals merge with uplifting vibes and cutting-edge science. Enjoy curated lighting, immersive sound, and purified air, while vibing and connecting with health-conscious people.
Pick Your Longevity Drink, Served by Expert Baristas
Health-driven baristas serve indulgent, longevity blends, mocktails, shakes, teas, and superfood snacks, infusing top-notch supplement ingredients and educating on best longevity practices, all backed by our mad food scientist partners.
Personalize Your Experience with Diagnostics & Get Perks
Our venues integrate lab health testing with trusted partners and sync with wearables to deliver AI-fueled longevity strategies and tailored menu options. Available via flexible plans, with perks based on health progress.
Longevity Made Social, Indulgent & Mainstream-Ready.
Oops! While you wait...our online-exclusive drink is here.
Our signature rich dense carob-based Longevity Chocolate blend (caffeine-free, histamine-friendly, sustainable), embodies one of our core intentions: elevating supplementation into an indulgent ritual.
Designed for both mindful guilt-free solo moments and shared experiences, it captures the essence of Chōka.
Sip Longevity Chocolate
Mint the first 20 digital bottles—for free (claim bottle once available).
Don’t get it twisted—without our Vision, we are nothing.
Learn The Chōka Way
The Present ;(
The Past :I
The Future ?
We Inspire a Future
We Inspire a Future
where millions of people, and thousands of businesses, are empowered to put health first—unlocking greater potential through a culture of prevention, optimization, connection, and pleasure.
Hybrid hospitality brands will speed up the Next Longevity Economy.
Half Clinic: Integrating biometric insights, custom solutions, and preventive care.
Half Lifestyle: Providing enjoyable, social settings where health meets culture.
🚀 "The Restaurant for Stress Revival"
💆 "The Lounge for Circadian Reset"
🍽 "The Café for Cognitive Optimization"
🏨 "The Hotel for Metabolic Rest"
We aim to inspire change, driving this transition forward.
Let us talk
Founder, Futurist, Visionary
“Chōka is not about extending life—it’s about redefining how society engages with Longevity. Not only a routine, but a source of pleasure. Not cult pursuit, but shared culture. Not clinics detached from reality, but seamlessly woven into everyday life.”
CPO, Food System Builder
“If powders and pills are working for you—great. But what if longevity wellness could be a daily moment of indulgence? A shared experience you actually look forward to?”
COO, Hospitality & AI Entrepreneur
“With a hospitality-first hybrid approach and lab-backed, AI-powered personalization, we turn Longevity into a unique holistic experience—effortless, enjoyable, and designed for everyone.”
