Longevity Meets Indulgence

6900 Lugano

What If

There was an alternative to the hassle of longevity protocols, the dullness of home supplement routines, or the monotony of daily health habits?

Meet Chōka Housethe first café designed to make Longevity something you crave and experience together.

We blend café culture with the science of longevity, opening a new gateway to personalized health.

From Cult, to Culture.

A person touching the collar of a brown shirt with a logo featuring Chinese characters on it.

Chōka is a café chain focused on healthy longevity, where you can enjoy indulgent, supplement-rich drinks that taste amazing and make you feel good.

We customize each drink to help with your everyday goal—like stress, gym recovery, histamine tolerance or blood sugar—andintegrate health checkups to make sure it's just right for you.

Plus, we reward you as your health improves.

Study Chōka

A brown ginseng root, a hand-drawn circle with the word 'hoki', Chinese characters '長佳' inside cloud shapes, and the phrase 'BEAUTIFUL LONGEVITY' at the bottom.

Step Inside Chōka

Enter our cafés. More than just “cafés”.

Step into a space where longevity meets positive energy. More than a café, Chōka is a sensory environment—designed to help you feel better, think clearly, and connect with health-conscious people.

Choose your goal. Pick Your Healthy Longevity Drink.

Meet our health-driven baristas: mixing up indulgent shots, mocktails, shakes, teas, and superfood snacks with science-backed ingredients and a dash of fun, all in collaboration with our genius food scientist partners.

Take Tests. Let AI Do the Rest. Unlock Your Perks.

Our cafés combine wellness intelligence and lab-grade health testing, powered by trusted partners. Using AI-driven insights, we craft personalized menu options—available through flexible plans that reward your health progress.

Think Starbucks + Soho House Meets Longevity.

And btw, since you are here...

Our signature rich dense Longevity Chocolate shot (no caffeine, low FODMA, low-histamine, organic), embodies our core intention: elevating supplementation into an indulgent ritual.

Designed for both mindful guilt-free solo moments and shared experiences, it captures the essence of Chōka.

Sip Longevity Chocolate

Shots available at Chōka House. Bottles available online.

Don’t get it twisted—without our Vision, we are nothing.

Learn The Chōka Way

A pill organizer with white, red, dark gray, and yellow capsules and tablets arranged in separate compartments.

The Present ;(

A woman in a plaid dress and hat shopping at a pharmacy counter, handing payment to a male clerk dressed in white at the counter, with shelves of medicinal products and a sign that reads 'Prescription' behind them.

The Past :I

The Future ?

We Inspire a Future

We Inspire a Future

where millions of people, and thousands of businesses, are empowered to put health first—unlocking greater potential through a culture of prevention, optimization, connection, and pleasure.

Hybrid hospitality brands will speed up the Next Longevity Economy.

Half Clinic: Integrating biometric insights, custom solutions, and preventive care.

Half Lifestyle: Providing enjoyable, social settings where health meets culture.

🚀 "The Restaurant for Stress Revival"

💆 "The Lounge for Circadian Reset"

🍽 "The Café for Cognitive Optimization"

🏨 "The Hotel for Metabolic Rest"

We aim to inspire change, driving this transition forward.

Let us talk

MARCO BORG

Chief Chōka Officer

Chōka is not about extending life, it’s about redefining how society engages with Healthy Longevity. Not only a routine, but a source of pleasure. Not cult pursuit, but shared culture. Not clinics detached from reality, but seamlessly woven into everyday life.”

ISABELLA C. GODINA

Chief Events Officer & Tea Sommelier

“If powders and pills are working for you, great. But what if longevity wellness could be a daily moment of pleasure? A shared experience you actually look forward to?”

GARY J. FILIPP‍ ‍

Chief “Do It Right” Officer

“Think Starbucks + Soho House for Longevity :‍ ‍Chōka House is a daily ritual café for a new generation of health-conscious people.

NAIE logo with a caduceus and laurel wreath, and text reading "Natural Alternatives International Europe SA, World Leader In Nutritional Science."
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