6900 Lugano

There was an alternative to the hassle of longevity protocols, the dullness of home supplement routines, or the monotony of daily health habits?

Meet Chōka House—the first café designed to make healthy longevity something you crave and effortlessly integrate into your life.

We bring together the vibe of café culture and the science of living longer, pioneering a new gateway to personalized health.

What If

From Cult, to Culture.

A person touching the collar of a brown shirt with a logo featuring Chinese characters on it.

Chōka is a café chain focused on healthy longevity, where you can enjoy indulgent, supplement-packed drinks that taste amazing and make you feel good.

We customize each drink to help with your everyday goal—like stress, gym recovery, histamine tolerance or blood sugar—andintegrate health checkups to make sure it's just right for you.

Plus, we reward you as your health improves.

Study Chōka

A brown ginseng root, a hand-drawn circle with the word 'hoki', Chinese characters '長佳' inside cloud shapes, and the phrase 'BEAUTIFUL LONGEVITY' at the bottom.

Step Inside Chōka

Enter our cafès. More than just “cafés”.

Step into a space where proactive health meets positive energy. Beyond drinks and snacks, our casual cafés feature mood-enhancing lighting, functional sound, and purified air—crafted to help you feel good, think clearly, and vibe with health-conscious souls.

Close-up of a person wearing a maroon shirt, with a hand touching the collar, and a pin with Chinese characters on the chest.

Choose your goal. Pick Your Healthy Longevity Drink.

Meet our health-driven baristas: mixing up indulgent shots, mocktails, shakes, teas, and superfood snacks with science-backed ingredients and a dash of fun, all in collaboration with our genius food scientist partners.

A man with brown hair and light skin standing indoors with a neutral expression. Overlay text indicates the person's metabolic balance score is 82, rated as good, and recommends the drink: Reishi Reverence Tea Blend.

Take Tests. Let AI Do the Rest. Unlock Your Perks.

Our cafés combine wellness intelligence and lab-grade health testing, powered by trusted partners. Using AI-driven insights, we craft personalized menu options—available through flexible plans that reward your health progress.

Healthy Longevity Made Enjoyable & Social,.

Oops! While you wait...our online-exclusive drink is here.

Our signature rich dense carob-based Longevity Chocolate blend (caffeine-free, histamine-friendly, sustainable), embodies one of our core intentions: elevating supplementation into an indulgent ritual.

Designed for both mindful guilt-free solo moments and shared experiences, it captures the essence of Chōka.

Sip Longevity Chocolate

Limited availability.

Don’t get it twisted—without our Vision, we are nothing.

Learn The Chōka Way

A pill organizer with white, red, dark gray, and yellow capsules and tablets arranged in separate compartments.

The Present ;(

A woman in a plaid dress and hat shopping at a pharmacy counter, handing payment to a male clerk dressed in white at the counter, with shelves of medicinal products and a sign that reads 'Prescription' behind them.

The Past :I

The Future ?

We Inspire a Future

We Inspire a Future

where millions of people, and thousands of businesses, are empowered to put health first—unlocking greater potential through a culture of prevention, optimization, connection, and pleasure.

Hybrid hospitality brands will speed up the Next Longevity Economy.

Half Clinic: Integrating biometric insights, custom solutions, and preventive care.

Half Lifestyle: Providing enjoyable, social settings where health meets culture.

🚀 "The Restaurant for Stress Revival"

💆 "The Lounge for Circadian Reset"

🍽 "The Café for Cognitive Optimization"

🏨 "The Hotel for Metabolic Rest"

We aim to inspire change, driving this transition forward.

Let us talk

MARCo BORGATo

Founder, Futurist, Visionary

Chōka is not about extending life, it’s about redefining how society engages with Healthy Longevity. Not only a routine, but a source of pleasure. Not cult pursuit, but shared culture. Not clinics detached from reality, but seamlessly woven into everyday life.”

ISABELLA C. GODINA

Head of Events & Tea Sommelier

“If powders and pills are working for you, great. But what if longevity wellness could be a daily moment of pleasure? A shared experience you actually look forward to?”

GARY J. FILIPP

COO, Hospitality & AI Entrepreneur

“With a hospitality-first hybrid approach and lab-backed, AI-powered personalization, we turn Healthy Longevity into a unique holistic experience: effortless, enjoyable, and designed for everyone.”

NAIE logo with a caduceus and laurel wreath, and text reading "Natural Alternatives International Europe SA, World Leader In Nutritional Science."
The word 'FOODYOUNG' in stylized black text on a white background.
The word 'Estal.' in stylized black text on a white background.